Sell Emotions, Not Products or Programs

Sell Emotions, Not Products or Programs

Steve Jobs built a world-class company called Apple on the shoulders of a simple slogan: “No Products.” Oh, he had products to sell (hello iPod / iPad etc.), but he didn’t want to SELL them.  So he appealed to prospective customers’ emotions about how they would feel...

What’s Wrong With My Ring Light?

What’s Wrong With My Ring Light?

Most people are easily distracted by “shiny objects” that come into view. We’re always looking for something new and interesting…so we’re susceptible to following new trends without investigating them first. That’s why, for example, so many people have bought ring...