Wanting Everyone to Like and Admire You

Wanting Everyone to Like and Admire You

Older readers remember Aesop’s Fable about the man and his son going to market with their donkey. A neighbor saw them walking beside the donkey and berated them: “You fools, what is a donkey for but to ride upon?” So the man put the boy on the donkey. Each time they...

When Being Too Casual Can Hurt Your Brand

When Being Too Casual Can Hurt Your Brand

It’s amazing how a mindset can spread across the country, even around the world. Viral shutdowns changed how we all live and work our businesses. We all swapped in-person meetings, workshops, conventions, and get-togethers for online video. From eating out to dining...

Hard Sell vs Being Real – a Primer

Hard Sell vs Being Real – a Primer

The online model for sales pages is an all-out onslaught of page-after-page hard sell...followed by a sequence of upgrade offers, on and on for 20-30 pages or more. Don’t know about you, but I get super tired of being hammered that way. What appeals to me is somebody...