Sell Emotions, Not Products or Programs
Steve Jobs built a world-class company called Apple on the shoulders of a simple slogan: “No Products.” Oh, he had products to sell (hello iPod / iPad etc.), but he didn’t want to SELL them. So he appealed to prospective customers’ emotions about how they would feel...
Your On-Camera Distractions You Don’t Know You’re Doing
Here’s a huge “elephant in the room” conundrum for almost all entrepreneurs online: They’re doing a dozen or more distracting, off-putting things on camera (live feeds, promo videos, etc.) that are literally chasing away their ideal prospects – and yet they don’t know...
Why All Successful Businesses Have a Laser-Focused Vision
Folks often come to me as Video Maestro wanting to master video to compete online, since 85% or more of their competitors are putting videos regularly online. They come to me specifically for a “Video Makeover,” where I work with them to eliminate all the distracting...
How to Always Feel Your Confident Self on Camera
Sometimes the answers to our scary challenges can be so simple. My 6th-grade granddaughter Sicily told me one day that a classmate was terrified of getting up in front of her fellow students to give a talk or perform in acting or music class. So Sicily, who has always...
Crank Your Sales Faucet WIDE OPEN With “Brand Stacking”
You may be locked out of over 80% of your potential sales. Recently I talked with a business coach who complained that his marketing just wasn’t bringing in enough business to live on, in spite of several years of expensive programs and doing everything he thought he...
The Common Mindset That Doesn’t Sell
SOOOO many people in business online have failed to consistently sell their products or services over time. SOBERING STATS: 95% of new business are not earning a full-time income a year later. 97% of people who buy expensive online information programs don’t get the...
What’s Wrong With My Ring Light?
Most people are easily distracted by “shiny objects” that come into view. We’re always looking for something new and interesting…so we’re susceptible to following new trends without investigating them first. That’s why, for example, so many people have bought ring...
Lasting Gifts That Stimulate Business Growth
Holiday gifts, birthday gifts, just-because gifts, thinking of you gifts - what on earth do you give to someone who has pretty much all he or she can use? If you guess wrong, welcome to the world of re-gifting. Seems easiest to just buy some near-term consumables,...
Three Golden Techniques to Natural, Persuasive Presentations
When it comes to persuading others through our talks and presentations, what works best is always what comes across as real. The wisest sales gurus have told us all along that everyone really wants to be persuaded and convinced to follow any presenter’s idea – but...