Why Eye Contact Is Your Secret Power
A friend of mine is a successful business coach, speaker, and instructor, who says he thinks of me every time he gets on his live online show. Here’s the short version of the story. I coached him to improve his work on camera, especially when live. We got him...
How You Can Overcome Self-Sabotage
I’ve noticed over my decades of developing video and learning systems for many folks that a lot of people have trouble dealing with competition. So I consulted with some gurus in that area and discovered three common thoughts and related behavior that hold people back...
Creating Hot Images of You for Your Brand
In my Video Maestro Makeover sessions, I help entrepreneurs look and sound like the go-to expert in their fields. It’s a matter of fixing the camera right, lighting, sound, background, and one’s own body to eliminate all the distractors and let people focus on your...
Why COLOR is Key to Your Online Success
Humans are programmed to react to colors in a predictably emotional way. There’s a whole psychology of colors, in fact, that allows us to create specific feelings and emotional responses by careful choice of colors for our advertising, websites, logos, etc. Any time...
Why 3 Is Magic Number for You and Mankind
How many legs are on a tripod? How many strikes ‘til yer out? Why do U.S. presidents like to use first, middle, and last names? Humans love relating things in threes. Look at my first paragraph above, with three examples. We’re all naturally comfortable hearing things...
Text, Call, or Zoom? It’s All About 10 / 38 / 52
The younger generations have adopted texting as their main form of communication. Now there’s a new trend among online marketers to send texts to your phone instead of relying on emails – because a noticeably higher percentage of people actually read texts than open...
Why Our Shortcomings are Invisible to Us, but Glaring to Others
As I go about coaching entrepreneurs to look and sound on video and live presentations like the go-to experts in their niches, I constantly get the same reaction when pointing out their shortcomings: “I can’t believe I didn’t see that!” That’s because we’re creatures...
Wanting Everyone to Like and Admire You
Older readers remember Aesop’s Fable about the man and his son going to market with their donkey. A neighbor saw them walking beside the donkey and berated them: “You fools, what is a donkey for but to ride upon?” So the man put the boy on the donkey. Each time they...
When Being Too Casual Can Hurt Your Brand
It’s amazing how a mindset can spread across the country, even around the world. Viral shutdowns changed how we all live and work our businesses. We all swapped in-person meetings, workshops, conventions, and get-togethers for online video. From eating out to dining...